The National Cotton Council (NCC) has just kicked off a new campaign called “Plant Not Plastic” Campaign in an effort to educate consumers on how to choose natural fibers in their clothing to reduce microplastic pollution and its potential health implications. NCC Vice President of Council Operations Marjory Walker says a survey conducted for the Council revealed that consumers are largely unaware of microplastic pollution, particularly in their clothing. Some research suggests individuals can accumulate up to 130 microplastics per day in their lungs from inhalation. “When consumers realize that the tiny plastic fibers shedding from their clothes can end up in the food they eat, the water they drink, and even within their own organs, the issue becomes incredibly personal,” Walker added. Marjory Walker, National Cotton Council (7:12)