But the deal also makes sense for WK Kellogg, which has been struggling financially since The Kellogg Company split in two. WK Kellogg is carrying more than half a billion dollars in debt. It’s expected the Ferrero deal will “maximise value” for WK Kellogg shareholders. Once it closes, WK Kellogg stock will be delisted from the New York Stock Exchange and shares will no longer be publicly traded. WK Kellogg CEO Gary Pilnick only hinted at potential future collaborations between the companies’ portfolios by exploring “opportunities beyond cereal”.