General Mills is leaning into the shift with protein- and fiber-forward launches like Cheerios Protein and Nature Valley creamy protein bars. Yet General Mills CEO Jeffrey Harmening is openly embracing the GLP-1 effect. General Mills’ playbookRather than wringing its hands over reduced calorie intake, General Mills is choosing to meet the consumer on new terms. General Mills’ Q1 FY26 snapshot General Mills kicked off its new financial year broadly as expected, though sales were down on the back of divestitures. General Mills is staking out an early lead by saying the quiet part out loud: calorie consumption is going down.