Key takeaways:One in three UK consumers now weigh the environmental impact of chip packaging alongside taste. Entertainment tie-ins like Stranger Things and Only Murders are fueling snack aisle buzz. Stranger Things collide with DoritosFew brands embrace pop culture like Doritos, and the final season of Netflix’s Stranger Things is getting a full snack-aisle takeover. “The launch of Stranger Things Season 5 felt like the perfect time to deliver,” said SVP of Marketing Tina Mahal. Keya’s bold Indian chips hit the aisleWhile legacy brands lean into classics, a newcomer is shaking things up with unapologetically bold Indian flavors.