It’s not a new shiny object, it’s Reddit — the social media platform founded in 2005. Dubbed the “social media dark horse,” Reddit has earned recognition for its growing importance in health and wellness advertising in recent years. “Health is completely endemic to Reddit, because Reddit is an anonymous platform,” she said. The study found that discussions about women’s health on Reddit increased 37% between 2023 and 2024. Reddit even hosted its first healthcare summit earlier this month in response to the continued interest among health brands about marketing and advertising on the platform.