Healthcare Marketing Influencers 2025: Susan Rienow

['Mm M Staff', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar', 'Vertical-Align Middle .Wp-Block-Co-Authors-Plus-Avatar Is .Alignleft .Alignright'] MM+M – Medical Marketing and Media 2025-09-09 15:00:00

Pfizer became a household name during the COVID-19 crisis, but faced new brand identity challenges in the post-pandemic period. Susan Rienow took the helm as global chief marketing officer just over a year ago, building upon 23 years of experience at the company. In a short amount of time, Rienow has defined herself as an impactful leader in steering the company’s marketing strategy as it reinvigorates its brand, increasingly establishing itself as a leader in oncology. “My team and I work to make sure that the innovation happening at Pfizer is communicated in a way that resonates with patients, their families and healthcare providers.”Return to Healthcare Marketing Influencers. From the August 01, 2025 Issue of MM+M - Medical Marketing and Media