While tourism arrivals in Pattaya remain strong on paper, long-term visitors and foreign tourists are quietly rethinking their stays as the Thai baht continues to strengthen. At 31.87 baht per dollar on Monday morning, the currency’s persistent climb is quietly reshaping the city’s once-affordable image. Foreign visitors describe the city as “expensive for what it offers,” a sentiment rarely heard just a year ago. The strong baht has hit Pattaya’s long-term residents particularly hard. Unless measures are taken to ease the pressure on foreign spending, Pattaya risks being a city full of tourists—but none willing to spend freely.