Its primary objective was to create a community movement to get more local funding for affordable housing in our county. Housing Santa Cruz County mobilized hundreds of local residents in this drive toward a new funding source for housing for struggling households in our community. So the City Council stood back and let Housing Santa Cruz County and dozens of volunteers take on the task. The housing funding effort led to a successful signature-gathering campaign and we now have Measure C on the November ballot. Their measure (sometimes called Measure B and sometimes called Measure BS), will rely on the same “loophole” as Measure C to facilitate its passage.