The most absurd use of the counterproductive insult has to be the casual way in which people throw around accusations of ‘fascist’. In the US, they sometimes label as ‘communist’ views which would barely cause a raised eyebrow among conservatives in Britain. Looked at from the point of view of a business, what you have are not popularist, far-right or radical groups: you simply have a lot of unhappy customers. Above all, in any service industry, you learn that what makes customers happy or angry may have little to do with the things you think are ‘important’. And it would provide you with the bare minimum of service at a glacially slow pace, grudgingly and without charm or apology.