Target demographics (or target audiences) are renamed constituencies, and advertising is renamed campaigning, but in the end, the fields have much in common. Ley is clearly voicing support for a very specific marketing strategy – a strategy built around the idea that representation of women and minorities in prominent positions grows market share. However, this marketing strategy has proven itself to be absolutely disastrous on more than one occasion. Perhaps her most infamous (and most overbudget) creation was The Acolyte, which attempted to appease the ‘modern audience’ through focusing on a strikingly multi-ethnic coven of lesbian space witches. Not only did the fabled ‘modern audience’ fail to show up, but Kennedy’s works have driven away the predominantly-male legacy fanbase (as Variety magazine tacitly conceded in a 21 August report).