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‘We can book risks. We know the audience will come with us’: how Pitchfork London turns online influence into live experiences
['Jack Needham']
Festival Insights
Pitchfork London began in 2021.
Pitchfork London also had the added benefit of launching in November, a crucial time when vaccinations had been rolled out but audiences were still bereft of human interaction.
But work on Pitchfork London happened long before that, which lead to something of a welcomed accident.
But, in the best way possible, Pitchfork London isn’t wholly unique in what it does and where it does it.
Whether its in London or Leeds, city festivals can provide a vital platform for emerging talent and one-off experiences.