With BookMother, she aspires to create a welcoming, traditional, all-purpose independent bookstore, where she envisions people getting together, shopping, and reconnecting with creativity. Dang’s win marks the conclusion of the second Hatch Bloomington. David Enyeart, manager of Next Chapter Booksellers, the largest independent bookstore in St. Paul, disagrees; in fact, Enyeart points out the independent book retail market is growing. Dang views BookMother as an opportunity to bring to the table what is missing from the experience of browsing online. “At this point, we know we have a viable business,” Dang says.