David Gyung // Shutterstock9 holiday retail planning tips to help boost small business salesAccording to the National Retail Federation, holiday sales increased 4% in 2024 to a record $994 billion during November and December alone. Use digital platforms and social media channels for salesSocial media and simple digital tools can help small retailers punch above their weight. In-store, set up signage or a quick “gift help” area with bestsellers, pre-bagged items or gift wrapping. In-store, set up signage or a quick “gift help” area with bestsellers, pre-bagged items or gift wrapping. Holiday shoppers may not remember every sale, but they will recall how you treated them and how their shopping experience made them feel.