Influencers and algorithms have become the new gateway to political messaging and both parties have started to notice. Biology student Alice Roman said political content appears on her feed even when she doesn’t seek it out, but it’s not the traditional news outlets spreading the information. The political content that pops up on his for you page is a balance between trying to inform and competing for clicks, he said. Castro said he couldn’t escape political content on multiple platforms during the last presidential election. “What the Democratic Party actually needs is influencers who are already Democrats.