But in another sense, there has never been a worse time to have a problem. It’s a great time to have a problem, you just need to roll up your sleeves and get stuck in. What makes the mantra seductive is that it spares us the labour of asking which things are worth doing. You might say that this problem is something that all technologies face, that we’ve been here before and the worries were overblown. Assuming that JTB tells us something useful about how knowledge is made, then the problem that AI poses is clear enough.