The deal allows ChatGPT users in the United States to purchase products directly through the chatbot. U.S. ChatGPT users can now buy single items from U.S. Etsy sellers without leaving the platform. BTIG responded to the news by raising its price target on Etsy from $72 to $81. Merchants will pay a small fee on completed purchases through Instant Checkout. How the System WorksOpenAI made it clear that Instant Checkout won’t affect product recommendations in ChatGPT.