Debbie Millman’s ongoing project “What Matters,” an effort to understand the interior life of artists, designers, and creative thinkers, is now in its third year. Nathan Gainford is chief client officer at HB, a specialist B2B brand and marketing agency working with multinational brands. Gainford has worked across notable clients such as Virgin brands (Atlantic, Media, Trains, Holidays), Helly Hansen, O2, and T-Mobile. I used to run but became increasingly frustrated with picking up little niggling injuries, which prevented me from doing exercise. If ever I’m grappling with a problem, I know a bike ride will bring clarity to the situation.