“DirecTV Satellite is not currently available in all areas,” the message posted to some potential customers goes. But in the second quarter of last year, Moffett Nathanson estimated that DIRECTV and Dish had lost 495,000 subscribers combined. According to a “colorful history” of the company published in 2024 by Broadcasting and Cable, DIRECTV was for a time the country’s largest pay TV distributor. At its height, per that report, DIRECTV had 21 million subscribers, a number that’s now in the single-digit millions. Then, DIRECTV lost its Sunday Ticket exclusive in 2023, when YouTube TV became the new home, although DIRECTV is still able to offer it in bars and restaurants.