The consumer boycott of Rip Curl and other major corporations reveals, once again, that people who ignored the massive 'Pride pivot' for years have hit their breaking point. KMD then hired trans-identifying male surfer Sasha Lowerson instead. Many Aussie surfers were furious; one famously burned his KMD products, and the boycott appears to have done serious damage. She then noted, with admirable succinctness, that Rip Curl was “crazzyyy.”Skateboarder Taylor Silverman concurred. “According to Rip Curl this man is a ‘waterwoman’…reality is he’s just a mentally ill man making a complete mockery of actual women and ‘the community’ is so supportive Rip Curl had to disable the comments!” she wrote.