Ford CEO Jim Farley said he is taking a wait-and-see approach about whether to authorize Apple’s CarPlay Ultra in Ford’s vehicles, claiming that he wasn’t that impressed with the first iteration of CarPlay Ultra. CarPlay Ultra, the next generation of CarPlay, began rolling out in May and is available with new Aston Martin vehicle orders in the U.S. and Canada. Many other automakers around the world are working to bring CarPlay Ultra to drivers, including newly committed brands Hyundai, Kia, and Genesis. And now its Farley’s turn, who admitted he wasn’t that impressed with the first iteration of CarPlay Ultra. “How far do you want the Apple brand to go?” he asked “Do you want the Apple brand to start the car?