Premier Truck Rental (PTR) introduces updated mission, vision, core values and customer promise. Premier Truck Rental logoPremier Truck Rental (PTR) announced the launch of its evolved mission, vision, values, and customer promise. • Vision: "We are transforming a new standard in rentals that fuels growth, empowers people and reshapes North America's infrastructure." "These updates run deep," said Jason Gold, CEO of Premier Truck Rental. By refining its mission, vision, values and customer promise, PTR is setting a higher standard for partnership and service — one that reflects the company's past success while positioning it for continued impact in building and supporting North America's critical infrastructure.