TikTok user Alice (@alicedulka) posted a video featuring the F&F Faux Fur Aviator Jacket in Cream. As an alternative, New Look is selling the Tan Faux Suede Cropped Aviator Jacket for £59.99, while Next offers the £78 Black Faux Shearling Cropped Aviator Jacket. Roman also stocks the Black Faux Fur Lined Zip Detail Aviator Jacket for £79. Text overlaying the clip stated: "I think I found this year's new viral Tesco jacket. The F&F Faux Fur Aviator Jacket in Cream is priced at £59.50 and comes in sizes X-Small to X-Large.