Celtic have made a fresh announcement on Tuesday morning, but rather than addressing the wave of supporter anger and protests aimed at the board, the club have instead used the moment to launch a new merchandise range. 1 of 6Supporters are in the middle of planned protests against the board, with silent demonstrations set to continue in the coming games. 👑🍀 #CelticFC are delighted to unveil the brand new Henrik Larsson collection today, available to purchase online and in Celtic stores!#HL7 — Celtic Football Club (@CelticFC) September 30, 2025It’s a clear contrast. Henrik Larsson will always be a hero at Celtic Park, but using his name to shift merchandise in a week when fans are demanding change only adds to the sense of disconnect. With a silent protest planned inside the stadium, today’s announcement will convince many that the board care more about sales than about listening to their own support.