And in all the chaos, it has become apparent that projectors are evolving in a direction no one really expected: that is, to target next-generation gamers as well as movie fans. This is the brand's latest entry to the home-cinema projector market and a sibling of the Xgimi's less pricey, Horizon 20 Pro and Horizon 20. That makes the Max's $2499 (around £1815 / AU$3755) price seem much more palatable by comparison – certainly if screen size is your main focus. The flagship Horizon 20 Max features an all-new X-Master Red Ring Lens which Xgimi claims can help to deliver 5700 ISO lumens brightness. During my demo I came away impressed with the sheer brightness and vibrancy of the Max projector.