Interests Through East Africa: Promoting People-to-People InvestmentMedia narratives about the Global South often center on India and Brazil, portraying them as regional hegemonic powers and key patrons of neighboring economies. Engagement in Africa, with East Africa at the ForefrontIn recent years, U.S. engagement in Africa has shifted from a primarily aid-focused approach to one emphasizing trade, investment, and private-sector-led growth. Strategic partnerships with organizations such as the African Energy Chamber and African Energy Week granted American companies direct access to licensing rounds, LNG projects, deepwater exploration, and large-scale renewable energy initiatives. As East Africa’s economic powerhouse, Kenya is playing a leading role in advancing the EAC’s economic integration. Strengthening People-to-People Economic TiesBeyond official initiatives, deepening people-to-people economic links between the U.S. and East Africa offers a powerful but underappreciated means of engagement.