Global annual TV shipments are projected to see minimal growth over the next five years, but the ultra-large segment measured at 80 inches diameter and above are expected to rise by 44%. “Considerably lower prices for ultra-large TVs are making this premium category accessible to many more consumers,” adds Matthew Rubin, Principal Analyst, TV Set Research, Omdia. Shipments of TVs 80 inches and larger are forecast to rise from 9 million units in 2025 to over 13 million by 2029. China and North America will continue to dominate demand for ultra-large sizes accounting for 54% and 28% of volume, respectively, in 2029. The technology could follow a trajectory similar to the wider mini LED market, which began as a premium feature but rapidly migrated into mid-range TV sets.