Furthermore, even if betting operators have been relatively cautious about the impact of AI, there is growing evidence that bettors are increasingly interested in arming themselves with the technology. Real-time sports data solutions provider LSports is one company that is well positioned to gauge the increasing appetite – and need – for AI. “But in recent years, technologies like computer vision, machine learning, AI, data analytics and personalised engagement are forcing the industry to adapt much faster. For instance, Netzer believes AI sports betting will not completely replace traditional manual sportsbook systems. “It would be similar to what we’re seeing in generative AI, where open-source models have driven incredible innovation,” Netzer explains.