KitchenAid has just launched the ultimate Limited Edition stand mixer, and Taylor Swift fans are going crazy. Not only is this stand mixer brighter, with its enticing, glamorous shimmer that the brand describes as “uplifting bright orange with a dazzling sparkle finish” —this extremely limited edition is only available through sweepstakes. KitchenAid fans in the U.S. can visit the brand’s website for a chance to win one of 12 mixers. The new color has been released to commemorate Taylor Swift’s 12th album, ‘The Life of a Showgirl'. Then just last week it was fueling anticipation with another Instagram post picturing a video of descending orange sparkles.