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The one factor that Irn-Bru maker credits for its rising sales
['Tue September At Pm Bst', 'Min Read']
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Irn-Bru manufacturer AG Barr has announced a boost in sales and profits, attributing the positive performance to price adjustments implemented earlier in the year.
The Scottish beverage firm highlighted particularly robust sales across its energy and sports drink portfolios over the last six months.
Chief executive Euan Sutherland commented that the business had made "good progress" in positioning itself for sustained future growth.
AG Barr noted that strong demand for sports drinks, energy drinks, and water had underpinned this growth, even amidst a backdrop of "subdued" consumer confidence.
It also highlighted positive sales for the Boost energy drink brand it bought in 2022, which recorded double-digit growth.