None
EN
Swiss Shoemaker On Names New COO to Help Challenge Bigger Rivals
[]
The Business of Fashion
The current COO, Samuel Wenger, is leaving to pursue other opportunities in the startup world, according to an internal memo he wrote seen by Bloomberg.
Going forward, On will need to keep expanding into new markets, especially in Asia, to maintain growth.
Its sneakers are among the most expensive in the industry, with the popular Cloudsurfer Max model selling for $180.
That’s helped it stay highly profitable despite the turmoil caused by President Donald Trump’s trade tariffs and other macroeconomic uncertainty.
Beauty, these results will continue to test whether brand power is a match for economic uncertainty.