But he’s also pulled off the impressive feat of launching his namesake Curry Brand, an arm of his longtime sponsor Under Armour that the Warriors point guard spearheads. It’s what he’s calling a “Super Shoe,” which is typically something people use to describe high-performance running shoes — not basketball sneakers. Sykes: You refer to the Series 7 as “super shoe.” Generally, when people talk about super shoes, they’re talking about running shoes. But to the point of making it accessible and it being a Curry shoe, that’s a big part of it. Sykes: This is another expansion of the Curry brand that we’ve seen over the last few years.