The Kenya Tea Development Agency (KTDA) has announced a series of strategic interventions aimed at stabilising earnings, following nationwide outrage from tea farmers over reduced bonuses in 2025. "The drop in earnings is mainly attributed to international market conditions and currency exchange movements that were less favourable compared to last year. We are expanding production of orthodox teas, which fetch higher prices in niche markets, to reduce reliance on CTC teas,” KTDA said. Kericho, known as Kenya's 'tea hub', saw farmers receive Ksh245 for a kilo, down from Ksh346. According to the agency, teas from zones of high altitude naturally fetch higher prices due to their quality attributes, which are favoured in global markets.