NewsBy Amelie Maurice-JonesThe British pie brand is set to launch a pub, The Higgidy Arms, for just one day in October. Higgidy senior brand lead Pamela Bower-Nye tells db she hopes the pub will help “bring the brand to life”. It’s a tried-and-tested method, with Higgidy the latest in a handful of high-street food brands to launch temporary boozers. Guests who prebook a meal at £10 for a Higgidy Pie, a choice of fries or mash and two side dishes, will also receive a pint of Guinness or Guinness 0.0. In January, Higgidy launched a pop-up pie shop to celebrate National Pie Day.