Brandlight, a new Israeli startup focused on brand intelligence in AI, has officially launched from stealth with $5.75 million in seed funding. The traditional marketing focus on conquering search engine rankings, particularly Google’s coveted top spot, is being fundamentally disrupted by the integration of generative AI into search experiences, exemplified by ChatGPT’s direct answers and Google’s Search Generative Experience (SGE). The company’s platform is designed to help organizations manage how AI systems—from search engines to generative AI tools—understand and present their brand narratives. “AI search is a zero-sum game, and those that act now can secure a dominant position in an era where AI-driven visibility determines brand success. Over the last year, we’ve built the best-in-class solution for AI search.