Brits 'struggling to cope' turn to hairdressers and pets for emotional supportA new poll has found that the majority of adults turn to unofficial counsellors for emotional support, but it isn't always the best solutionView 3 Images Over a third worry about the stigma attached to therapy (Image: Getty Images)Brits are seeking emotional support from hairdressers, shopkeepers, personal trainers and even their pets, according to a poll of 2,000 adults. ‌However, the research commissioned by BetterHelp suggests that these informal support systems may not always be sufficient, as 49 per cent of those surveyed still struggle to cope. ‌"Turning to trusted figures like hairdressers or colleagues can offer comfort in the moment - but they're not always equipped to help us process deeper emotional challenges." And men are 33 per cent more likely than women to believe therapy won't help them. Article continues belowIn an effort to bridge the gap between individuals and effective mental health support, BetterHelp has launched its Therapist Match Commitment.