It's certainly true of Apple Watch bands—I'm not sure why a braided strip of polyester and silicone costs $99, but that's what the company charges. But right now, Woot is selling a whole rainbow of Apple Watch bands for up to 70% off. You can choose from the Solo Loop or the Braided Solo Loop designs, which normally go for $49.99 and $99.99, respectively. Solo Loops are on sale for $14.99, and Braided Solo Loops are $29.99. All of these bands are compatible with Apple Watch SE, Apple Watch Series 4 or later, and Apple Watch Ultra or later.