Over the past few months, Korean newspapers have been full of reports about fake K-foods being sold in markets like China and Thailand. The counterfeit products are generally sold at lower prices and are of much lower quality, and unsuspecting consumers that believe these are the genuine articles would attribute these back to the original Korean companies. “We are therefore stepping up the measures to prevent the damage to Korean companies caused by counterfeit K-Food products and helping them to deal with such challenges. Counterfeit casesThere are a wide variety of K-food products that have been counterfeited in recent years, from noodles to seasonings to seaweed and even frozen dumplings. There have also been many cases of attempts to illegally claim K-food brand trademarks – for example, CJ Cheiljedang’s Bibigo brand faced this issue in Paraguay recently when an unknown third party tried to claim the trademark on Bibigo.