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PT
Trend Tracker: BLACKPINK Jisoo-approved chips, Indonesia vs EUDR & more
['Pearly Neo']
FoodNavigator-Asia.com
Fashion Food tomato chips, made viral by BLACKPINK’s Jisoo in 2023, have launched bold new flavours and packaging to grow their social media snack successThe Thai-based snacking firm struck gold two years ago when popular K-pop star Jisoo, of girl group BLACKPINK fame, posted an Instagram story with the tomato chips that almost instantly went viral.
While indulgence remains a key driver, the region shows a strong shift toward health and sustainability.
This is a trend we’re seeing globally, so we’ve been really focused on identifying key flavours that attract and interest people in an unintimidating way,” said head of innovation at Brown Brothers, Emma Brown.
They noted that it could reshape personalised nutrition, specialised diets, and even industrial-scale production.
3D-printed food has the potential to make meals safer, smarter, and more tailored to individual needs.
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