The new range features three fresh menu innovations – the Caesar Salad, Caesar Burrito, and Caesar Cali Burrito – combining premium local produce with the brand’s trademark Mexican-inspired flavour. At the heart of the campaign is a surprising piece of culinary history: the Caesar salad was first created in Mexico, not Italy. Says Lara Thom, Global Chief Marketing Officer, GYG: “This new Caesar menu went viral before we officially launched. We’ve had guests lining up in our trial restaurants for the Caesar Salad, Caesar Burrito and Caesar Cali Burrito – the response has been insane already. GYG’s Caesar campaign will roll out nationally across TV, BVOD, Social, Digital, OOH, Audio and Owned from today 30 September.