| BY Ricki Green |The Department of Transport and Major Infrastructure, in partnership with The Brand Agency, today announced the launch of “Tom’s Story,” a powerful new campaign speaking to novice and provisional drivers in WA. The campaign builds upon the “Red Plate. One Mate.” initiative launched in December 2024, which introduced new passenger restrictions for red P-plate drivers following the crash that killed Tom in 2021. He had a family who loved him, a tight group of mates, and a whole life ahead of him. The campaign aims to convey this reality, imploring young drivers to ‘Drive like your mate’s life depends on it.