| BY Ricki Green |Westpac NZ and Saatchi & Saatchi NZ have teamed up to launch ‘Fear-Free Credit’, a horror-inspired campaign designed to show young people that credit cards don’t need to be scary. Embracing the dramatic horror genre, Fear-Free Credit spotlights common anxieties – from spiralling debt to haunting impulse buys – and offers clear solutions to help put those worries to rest. Central to the campaign is the House of Credit Card Fears, a pop-up immersive experience where each unsettling room embodies a different credit-card fear. Says Lee Sunter, Executive Creative Director at Saatchi & Saatchi NZ: “Fear-Free Credit came from a strong creative idea: reimagining a house of horrors into an immersive financial experience. The result was a personalised experience for every individual who chose to face their credit fears.”