| BY Adam Shaw |Yesterday, the Creative LIAisons tackled “Create 4 All of Us”, a high-stakes design thinking workshop hosted by AKQA, Westfield and Disney. Thirteen teams of ten Creative LIAisons attendees from across the globe were challenged to ideate, make and pitch, enduring phygital experiences for Westfield and Disney, applying everything they’ve learned so far in Vegas. The day’s challenge began with a high-energy workshop led by Tara McKenty, Executive Creative Director AU/NZ of AKQA, alongside Amy Copley (Head of Marketing, Brand & Communications, Scentre Limited Sydney), Richard Schmid (Head of Marketing, Activations & Brand Partnerships, Scentre Limited Sydney), Jacqueline Waine (General Manager, Marketing & Community, Scentre Limited Sydney), Angus Whitton (Commercial Manager, The Walt Disney Company Melbourne) and Justine Leong (Managing Director, AKQA Australia). Teams were guided to frame “How Might We” statements, introduced to Westfield and Disney’s brief, and given a crash course on phygital: experiences blending physical and digital worlds. Rapid-fire “Crazy 8” ideation (eight minutes, eight ideas) followed before experts circulated to give feedback as team created, made and refined their pitch.