NEED TO KNOW Bad Bunny reveals exactly what he was doing when he found out he’d be the 2026 Super Bowl Halftime Show performerJay-Z personally called the 31-year-old Puerto Rican rapper to deliver the good newsSuper Bowl LX will air on Sunday, Feb. 8Bad Bunny remembers exactly what he was doing when he got the call from Jay-Z confirming that he’d be headlining the 2026 Super Bowl Halftime Show. Jay-Z, who owns Roc Nation, is heavily involved in the selection process for Super Bowl halftime show. Bad Bunny performs during his Most Wanted Tour, May 2024 in Miami. Bad Bunny shared in a statement, “What I'm feeling goes beyond myself. Super Bowl LX will air on Sunday, Feb. 8.