Topic: would they dare be a first-mover in long-form, factual entertainment – a revenue-generating story – a media asset that pays for itself? They’re turning marketing budgets into revenue-generating IP while others keep ‘approving’ 90-second spots for Women’s Engineering Day (+ 15″ cut-downs that vanish in a week). Give this audience a story instead of a spot, and the profit loops that power NRMA and LEGO can spin even faster in our market. Every dirham shifted from interruptive media to asset-based storytelling can earn residuals, merch, evergreen PR – plus brand lift. The Gulf funds the world’s tallest towers, Cristiano Ronaldo, and data centres – yet when Netflix, Prime, Shahid or OSN+ light up the screen, local brand logos are missing.