OpenAI is taking the first steps toward turning ChatGPT into a personal shopping assistant, allowing users to complete purchases directly in chat. The feature, called Instant Checkout, is powered by the newly introduced Agentic Commerce Protocol, co-developed with Stripe. Initially, Instant Checkout supports single-item purchases, with plans to expand to multi-item carts, more merchants, and additional regions. OpenAI describes Instant Checkout and the Agentic Commerce Protocol as foundational steps toward “agentic commerce”, where AI does more than guide purchases, it helps complete them seamlessly. In an X post, OpenAI announced several updates to ChatGPT search, including enhancements aimed at creating a faster, simpler, and more personalised shopping experience.