Also known as the 5120 x 1080 cinematic wide video trend, it turns ordinary vertical reels into long, slim cinematic strips by cutting off the top and bottom of standard footage. For starters, the ultra-wide format is disruptive, creating a sense of curiosity and novelty in a sea of vertical Reels. Not all brands are created equal when it comes to leveraging the 5120 x 1080 ultra-wide format. However, almost any brand can make the trend work if they approach it with creativity. Hajar holds a torch for the ultra-wide format, pointing out that it could evolve into a new creative canvas.