Unlike other tech giants — including YouTube, Meta and TikTok — Spotify is not currently taking steps to label AI-generated content. But unlike other tech giants — including YouTube, Meta and TikTok — Spotify is not currently taking steps to label AI-generated content. “Ek, Spotify’s CEO, has commended AI for simplifying music production and lowering the barrier of entry into creation — but AI-generated music could also reduce licensing fees and overall payout costs for streaming services. The rise of AI-generated music, she says, is a slippery slope for tech companies looking to boost streams and cut costs. Like all other music on Spotify, this music is licensed by rightsholders, and the terms of each agreement vary.