That allowed Kochanek to ship products from her basement workshop to customers across the U.S. with minimal paperwork and cost. Now it’s ending On Friday, the U.S. is ending its de minimis rule that made it easy for cheap goods to reach consumers. While past tariffs have often targeted industries (e.g., carmakers) or commodities (e.g., steel), the axing of de minimis in combination with higher tariffs is hitting small businesses. In Canada, for instance, Kochanek and other Etsy sellers suddenly face the threat of 35% tariffs on handmade jewelry and knickknacks. “My very first reaction was, ‘No, that can’t possibly be,'” Kochanek says of the end of de minimis.