After years of pushing shoppers to clip deals on their phones, Kroger is rolling out an old-school comeback: a return to paper coupons. It’s a move many Michigan customers will applaud, especially those left behind by digital-only discounts. After ending most mailed and newspaper circulars in 2023, Kroger says the sheets give customers a quick paper option without restarting mass mailings. “We know this because customer price perception improved in nearly every division this quarter, and we saw another quarter of sequential improvement in share.”Why Michigan Shoppers BenefitKroger ranks among the country’s largest grocery chains, with approximately 1,239 stores across 16 states. In Michigan, the retailer operates 122 locations in about 82 cities, making it the state’s second-largest supermarket chain after Grand Rapids-based Meijer.