TUI Musement has launched the first-ever European Wine Tourism Index, ranking the continent’s most attractive countries for wine lovers, with France, Italy and Spain topping the chart. In the UK, WineGB recently reported a 55% increase in wine tourism since 2022. Unsurprisingly, France topped the list, with a score of 85.3 out of 100 and the highest international awards. Rounding out the top ten are Hungary, Germany, Romania, Austria and Bulgaria, highlighting a mix of both classic and emerging wine destinations. The study covered all EU member states with at least 500 hectares of vineyards and offers a unique view into Europe’s evolving wine tourism landscape.